Romanov Orange Vodka is a famous of vodka beverage whose name comes from the Romanov dynasty which was ruled by the Russian Empire during the period of 1612-1917. The Romanov Orange Vodka finds its origin in India and is manufactured and marketed by United Spirits Limited which is actually a subsidiary of United Breweries Limited. The Romanov Orange Vodka is a colorless beverage which contains 42.8 % alcohol by volume. The other major ingredients include the grain, premium, orange, lemon etc.
Another selling point of Romanov Orange Vodka is its cheapest price of all the vodka beverages sold in India. This makes it popular among the poor and mediocre regular drinkers. Due to its low cost and delicious taste, it is also very popular among the college and university students. Almost 3 million cases of Romanov Orange Vodka were sold every year in the domestic market of India. Presently the sale of Romanov Orange Vodka has much increased due to some excellent marketing strategies of the company. It also has a multiple cocktail recipes which are liked by drinkers.
The Romanov Orange Vodka is an excellent beverage because of the two reasons. The one being its taste and quality which makes its worth much more than that of the price for which it is offered by the United Spirits Limited. The second competitive advantage is Romanov Orange Vodka price, which is very low from other vodkas. Since India is a country where a significant percentage of population lives below the poverty line and have low buying power, the Romanov Orange Vodka reaches out to these people having lower buying power and provide them the required satisfaction in low cost.These are the reasons that International Taste and Quality Institute gave Romanov Orange Vodka a two star rating.